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San Francisco, KompasOtomotif -General Motors says it will focus more on the development of hybrid cars and pure electric plug-in rather than perennial rival Toyota's hybrid market enjoy conventional Center. GM Product Chief Mary Barra says, by narrowing the target in the future, we're trying to maintain a position with the mainstay models Chevrolet Volt plug-in hybrid. GM also plans to display a Spark of electricity at the Los Angeles Auto Show, which opened on November 28.

"The main focus of the strategy is the electrification of the GM is on a plug in that will change the way people travel and great potential desire have the ability fill energy at home," said Berra offered Autonews (14/11/2012).

Explained, he had collaborated with a team of globally in recent months for more focus. Previously, GM looks confused as to where to want to pursue some powertrain technology, but this step was judged too extravagant. "We need to educate the technology where the most potential to create the best value for consumers and our company," said Barra.

Conventional hybrid technology, while it is really dominated by Toyota. "It is indeed important. But, we think technology is plug in will be very important in the next few years later, "continued Barra.

eAssist

In addition to the focus on the two models of those technologies, GM also intends to develop a technology called with "eAssist mild-hybrid". The concept is similar to that of a conventional hybrid, use only the battery size and a smaller motor to help the performance of the engine under certain conditions.

EAssist technology could not move the vehicle just relying on the electric motor alone, but can improve the efficiency of fuel consumption by up to 25 percent. This technology is already embedded in the Buick LaCrosse launched since last year.  Also been applied on a Buick Regal and Chevrolet Malibu, following the latest generation Chevrolet Impala that is ready to be launched early next year.

Until October 2012, GM claims to have melego 26,000 mobile unit eAssist technology. Until 2017, they hope to be selling 500,000 units of automobiles in global markets plus a fraction of electric cars. That amount is equivalent to 6 percent of the total sales of 9 million units in global markets by 2011.

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